JORDAN

Jordan Brand is a subsidiary of Nike, founded in 1997, born out of the partnership between Nike and basketball legend Michael Jordan. It began with the release of the Air Jordan 1 in 1985, which revolutionized sneaker culture with its bold design and the iconic Jumpman logo. Over the years, Jordan Brand expanded from basketball shoes to a full lifestyle brand, influencing fashion, streetwear, and hip-hop culture.
With groundbreaking models like the Air Jordan 3, Air Jordan 11, and collaborations with designers like Virgil Abloh and Travis Scott, Jordan Brand has become a global icon. Known for combining performance with style, its sneakers remain highly sought-after, and its legacy continues to shape sportswear and culture today.
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